It’s been 31 years of long innings for Sambad, the largest circulated Odia daily. Sambad has always been a forerunner in many innovative features and technology, evolving with time. Be it Baasi Khabarara Juga Shesha when the fresh news concept was introduced with the morning edition and establishment of separate edition for different cities was the need of the hour or Aakhi Rahiba Lakhi when the first off-set printing and use of computer technology was introduced in the newspaper industry in Odisha. Saat ru Saturi Samaste Khusi brings news content for everyone irrespective of age. Prati Rabibara Rangara Dina swept in a new era by introducing colour edition of newspapers on Sundays. This paper has played a key role in creating positive impact on the society, exposing instances of corruption in top echelons of society and workplaces alike, year after year. Sambad has always stood by the Odias and will continue to fight for their cause.