Soumya Ranjan founded Eastern Media Limited, which is the biggest media conglomerate in the state today. It publishes Sambad, has an FM wing, Radio Choklate and a 24×7 TV news channel, Kanak News.
Aama Odisha has organised many events throughout Odisha with a view to emancipate Odia language and create social awareness on a variety of issues. The popular programs are.
In 1995, Soumya Ranjan set foot in the political arena. He contested for the Bhubaneswar parliamentary constituency with an Indian National Congress ticket and was elected to the 11th Lok Sabha in 1996.